How To Plan A Video Production for Small Business Marketing

hey everyone Jeff Dempsey here with more video production basics this time we’re talking about planning and why you should plan your shoots planning

your video before you shoot really helps produce the best video possible this is true whether it’s your first video or you consider yourself an expert planning makes everything go more smoothly and it really doesn’t take a lot of time to do first consider your content and

your intended audience all the content should be relevant to your intended audience which in most cases will be your customer refine your content so the audience understand your message or concept the script is the most important part of the video so make it good

when planning the shoot create an outline or even a full scrip to use as a guide during the shoot whoever’s going to be on the camera or on-camera talent will need to review the script ahead of time and be completely familiar with it before you shoot next when and where will you shoot your video planning the basic logistics of the shoot helps with the efficiency of reproduction and greatly affects how the end product looks whenever you shoot there are three things to think about

when choosing the right location one is there an object you want in your video are the things you want in your shot like a logo text or something you talked about in the video you can make room for it next to you in the shot or have it in the background too is there a lot of noise that might interfere with your video if there are people working and making noise in that location you might plan

your shoot for a time when they’re not working like a lunch break or ask if they can take a break while you shoot or at least keep noise to a minimum the third factor to consider in choosing your location is the lighting if you don’t have a lighting kit you have to rely on available light so either way we go into more detail on this and our lighting basics video if you’re talking about a specific product or service

you’ll need a video of that specific product or service to display that product or service for example if you want to talk about quick bumper repair in your video you should show a technician repairing a bumper quickly we call these shots b-roll you’ll finally greatly enhance as a video to show up close up of the product or service that is in the subject of the video as

you think of the shot you might need write them down on the shot list that you can refer to when you’re on your shoot this way you don’t forget to get video of that if you take a systematic approach of planning and pre-production you’ll find the video shoot goes much smoother and editing will be much easier as a result thanks for watching video basics