welcome back to new venture mentor thanks for swingin by this week we’re going to talk about the all-important strategic plan many small business and startup coaches and consultants myself included regularly
espouse the benefits of a strong strategic plan and implore entrepreneurs to spend the time necessary to create a great one to guide the growth of a business well what is a strategic plan exactly and what are the elements of a good one well the first step in creating a solid strategic plan is having a clear vision of
where you want to go strategies are developed in order to help you achieve certain goals so you need to set those goals before you can develop the strategy if you want to have a strategic plan that’s actionable and helpful you need to be clear and specific about the goals that you’re trying to achieve don’t say that you want your business to be more profitable by the end of the year say that you want to achieve a profit of 1 million dollars don’t say you want to increase
your number of customers say that you want to increase your number of customers by 70% you need to lay out a vision of what success means for your company over a given period of time probably over the next 12 months and then you’ll use that vision of success as the goal towards which all of your strategic initiatives should move you as a guide all of the things that you identify in
your vision should be SMART goals that is they should be specific measurable achievable relevant and time-bound the next step in building a strategic plan is evaluating what your core competencies are and identifying the market opportunities that align with those core competencies core competencies are the things that your company does exceptionally well now this is not a goal like in the first step this is what your company excels at right now be honest about where your company really distinguishes itself from the pack and then identify opportunities in the market that you can take advantage of given these core competencies finally take a look at where you want to go what your core competencies are now and what market opportunities you can take advantage of now using those as the basis of this next step you’ll break all of
your goals from the vision section down into smaller goals and then break those goals down into even smaller goals and so on by the end you should have a clear path to achieving your vision by accomplishing a set of smaller goals all along the way these action plans should include a bunch of smart again specific measurable achievable relevant and time-bound goals that add up to the larger SMART goals that you included in your vision once you’re done you have your strategic plan which is a clear vision of where you want to go and how you’ll get there so simple as that I know that was a quickie but that’s it for this week here on new venture mentor if you like this video I hope you’ll consider making a small fan funding contribution to my youtube channel if you can’t no worries but a thumbs up would still be greatly appreciated also don’t forget to subscribe to my youtube channel and to my email newsletter to make sure you never miss any of the tips and info that will help you plan launch and grow your new business
To have the return you desire from your professionally developed business networking and development information website, there really are a few steps you need to take. The greatest tool for increasing your web traffic is certainly an analytical assessment of your customer base. You’ll see a dramatic increase in your web traffic once you’ve implemented these tools. Read our guidelines to assist you in increasing the amount of visitors on your website.
If visitors must register to gain full use of your business networking and development information website, be sure the process is as simple as possible. It’s important for you to get all the client’s information and so registration process is absolutely crucial. Even though only a few visitors will take you up on the offer, you should give them the chance to register in a few different places on your website. Think of incentives you could offer to encourage site visitors to register for an account, whether or not they’re able to make an initial purchase.
Getting a first rate server for your web page is one of the best ventures you could make for your association. Using a great server and a great hosting firm can make your business networking and development information website operate impeccably. If your hosting firm lacks the latest technology, you will probably find that your website has regular issues. Check the speed at which your site loads, and its accuracy. You may need to check out engaging with a new hosting company to address the problem.
You’ll need to keep up with new developments and trends in your industry to create or acquire relevant content for your business networking and development information website. Never forget that a unique form of writing can generate a lot of online attention. Keeping your content fresh with regular updates and additions of latest material could make your website more visible to search engines. A professional writer can be found online quite quickly if you need some help coming up with a constant stream of latest content.
The faster your web page can load, the more visitors you will have the opportunity to keep coming back to your page. As per various late studies, individuals spend an average of five to ten seconds on a site page. Compressing all images and not using more of them than necessary can make your web content load more quickly. Operating a business networking and development information website from a dedicated server can also give it extra speed.
Brick and mortar locations and your online shop should have corresponding marketing campaigns that feature the same promotions or sales; this simple strategy might help you increase your revenue stream. Customers often feel more amenable to brands that have both physical stores and business networking and development information websites. Make use of a logo on your letter head, advertising and business cards to reinforce your identity. Many customers feel more secure shopping online if a company also has a physical location that they can turn to if things go wrong.
hello I’m professor Bruce rats button and this is a sample of presentation as well as a presentation of a business plan
job X is a fictitious company that we use in our classroom to put together this presentation this was our team and the vision for this particular company is to create a job auction engine for a direct placement of qualified candidates in other words
the job is from a person that’s canoeing the job and already knows how it is our mission is to expand the clients profit while giving candidates the best employment opportunities through the utilization of crowd sourcing etc what makes this business very viable is that there’s constant lead in industry due to the spikes in the workload special projects leave of absence in layoffs and
we already business of saving time energy and resources for those companies potential businesses served at first we are going to focus on the local businesses technology marketing businesses later on we are going to focus on the graphic artists computer specialists editors writers coordinator coordinate coordinators etc and with the Holocaust for employees companies continue to cut back and
that will increase more demand for our services in the future this is a survey of how companies recruiting companies are doing and as you can see it’s a huge market and these are the front runners in that market and this shows you a percentage of money is earned by different companies in this case adecco is making some of the highest sales so we’re eliminating the middle person at many levels and
we provide direct placement from the person who has that job year one we would need to have a core of seven employees year to 22 employees and year 335 we had the seed money through private funding and first round 2015 would be four eight million dollars second round in 2016 460 million dollars and we plan to go IPO in 2017 and be able to raise 90 million dollars and we set our IPO share at $14.50 per share and as you can see there is a very healthy relationship between sales and gross margins in this business we did our break-even analysis in 2014 we only need to place about 200 people and that kind of remains the same at 2015 and then at 2016 again 238 placements is all we can do so therefore you can see that the cost of this operation is pretty well thank you very much here is a review of our slides
One of the character a person should possess to maximize the business information websites potential is detail oriented. The devil’s in the details, after all, and those small factors can be the difference between an eye-catching and a mediocre small business site. If you’re considering your company’s web site design, take these suggestions into account.
Bringing new traffic to your business information website can be tricky, but one of the best ways to do so is by establishing hyperlinks on other small business sites. Only establish hyperlinks to companies in the same industry, but not in direct competition with you. Successful businesses can work together to increase their traffic by sharing hyperlinks. Your page rankings are determined by active links; therefore, keep your hyperlinks fresh and active all the time.
To optimize your search engine result page visibility, consider using several domain names. In order to direct visitors onto your business information website, it’s essential to have key phrases for those who conduct specific searches. When you make key phrases part of domain name, it’ll really have more visitors and traffic. You could also encourage the optimization process by putting relevant content on your page.
Casual visitors become frequent guests when you allow them to set up a personal profile on your business information website. If you allow your guests to upload their own media to your small business site, they’ll create a more engaging and enriching experience on your business information website. By allowing your clients to create and customize their own profiles, you can help to strengthen the relationship between your brand and clients. Create unique events like photo contests in order to attract more customers.
By opening your own forum, you draw visitors to your online site who provide affordable, entertaining and relevant content constantly. When the forum is established, visitors can make continuous comments that may help evolve and change the dynamics of your business information website with minimal work required of you. When you allow visitors to set up accounts and post to your forum, you’ll be surprised at the wide variety of topics that come to light, providing you with an enormous amount of intriguing material. Forums with a sizable fan base produce a big amount of unique content, making them a favorite of nearly all of the major search engines.
In the element of design, the white spaces should never be overlooked when creating a business information website. You can also place new advertising banners or promotional icons in certain of the larger white spaces to draw more attention to your webpage. Display promotions in proper areas for the best traffic. To keep visitors on a small business site, it’s important to have a clean design.
hey everyone Jeff Dempsey here with more video production basics this time we’re talking about planning and why you should plan your shoots planning
your video before you shoot really helps produce the best video possible this is true whether it’s your first video or you consider yourself an expert planning makes everything go more smoothly and it really doesn’t take a lot of time to do first consider your content and
your intended audience all the content should be relevant to your intended audience which in most cases will be your customer refine your content so the audience understand your message or concept the script is the most important part of the video so make it good
when planning the shoot create an outline or even a full scrip to use as a guide during the shoot whoever’s going to be on the camera or on-camera talent will need to review the script ahead of time and be completely familiar with it before you shoot next when and where will you shoot your video planning the basic logistics of the shoot helps with the efficiency of reproduction and greatly affects how the end product looks whenever you shoot there are three things to think about
when choosing the right location one is there an object you want in your video are the things you want in your shot like a logo text or something you talked about in the video you can make room for it next to you in the shot or have it in the background too is there a lot of noise that might interfere with your video if there are people working and making noise in that location you might plan
your shoot for a time when they’re not working like a lunch break or ask if they can take a break while you shoot or at least keep noise to a minimum the third factor to consider in choosing your location is the lighting if you don’t have a lighting kit you have to rely on available light so either way we go into more detail on this and our lighting basics video if you’re talking about a specific product or service
you’ll need a video of that specific product or service to display that product or service for example if you want to talk about quick bumper repair in your video you should show a technician repairing a bumper quickly we call these shots b-roll you’ll finally greatly enhance as a video to show up close up of the product or service that is in the subject of the video as
you think of the shot you might need write them down on the shot list that you can refer to when you’re on your shoot this way you don’t forget to get video of that if you take a systematic approach of planning and pre-production you’ll find the video shoot goes much smoother and editing will be much easier as a result thanks for watching video basics
Good business owners make certain that their business reviews and ratings websites are up-to-date and carefully maintained. Make sure to watch out for new trends and implement changes that will be more efficient. Keeping your site fresh is not hard if you follow the few general rules we provide.
Professional appearance and ease of use are definitely the hallmarks of a successful, well-designed business reviews and ratings website. When it’s about the substance of a website, it needs to be alluring and accessible, while the navigation should be direct and uncomplicated. If your webpage lacks appeal, it may alienate visitors, who likely will not return. Whether you’re looking to launch a new site or upgrade an existing one, do some web surfing and see how your rivals and leaders in your industry attract and engage new customers.
You should invest as much time and energy as you can to turn your business reviews and ratings website into something beautiful. Enhance your site when required in the wake of taking an ideal opportunity to view it from every single distinctive perspective. It can be entirely overpowering to keep up a site and it isn’t a simple undertaking. A great website is viewed by many people as a work of art, so do plan on giving yours the attention it needs.
Not only do the flourishing business reviews and ratings websites add new subscribers to grow but additionally they gather and add new e-mail addresses. When a new potential customer signs up for your subscription service, you should gather as much contact info as possible to boost future sales. E-mail marketing has been a staple for many thriving websites. If you could, ensure you put an e-mail opt-in form on every landing page on your webpage.
You need a slick, professional business reviews and ratings website to be competitive in today’s business world, so give some thought to working with a talented designer who can make that happen. Ensure that they have a detailed plan of what you want the site to be. Reviewing the mock-up will enable you to request changes early enough that there ought to be no additional costs. Examining a website designer’s online portfolio is a must.
Do a little research by checking out the business reviews and ratings websites of leading companies in your industry to see what kind of content they’re providing. To gain positive attention from others, be sure to write using your own personal flair. You’ll need to generate a fair amount of new content frequently if you want your website to be noticed by search engines. If needed, you could use professional writers that are accessible online.
Behind every successful retail store, you are going to find lots of happy customers. If your customers end up unhappy, they may cease buying from you and provide your retail company business a bad name. If you provide top quality results your customers will surely reward you with positive reviews. Here are some of the most effective approaches to keep your current customers happy and discover new ones.
When interacting with the public you will need to have a positive standpoint at all times, whether you’re the owner of a retail store or a worker. You need to have every buyer that comes through your door to feel relaxed and treasured. Be certain to devote adequate training and on-the-job coaching time to customer interaction skills. Clients will get the message out about your retail company when they have had an exceptional involvement with you, which is crucial in building up your retail company business.
Consider your options before you employee someone new to work in your retail retail store business. The time to ensure your employees have the right qualifications and credentials to carry out their duties is before you employee them, not after. Even though you employee well-qualified people, they’ll still need thorough training in the specific tasks their new positions entail. The quality and capabilities of your employees is a significant factor in your company’s overall performance.
The most lucrative businesses have a tendency to be those that offer premium products and services. Offering a higher quality product and superior service will increase your sales and provide your retail retail store business extra revenue. Customer referrals become more common when you’ve given your customers a transaction experience that they feel is well above average. Aiming to be the very best in your industry is a surefire formula for success.
One of the results that can take place when too many risks are taken is failure. Even financially sound businesses can find themselves in the red after the owners take enormous risks. Minimize your risk whenever possible, as larger risks are more likely to sink your retail retail store business. Keep you company safe and lucrative by always conducting a reliable assessment of the major risks every time you have to make a big decision.
What keeps customers coming back to do retail retail store business with you again and again is outstanding customer service. You must invest your efforts in constantly pleasing your customers or they’ll go to other places. When introducing new services, be sure that they conform to the exceptionally high standards you’ve established; this can keep your loyal customers happy. You need to beat the competition in terms of customer service as well as product quality.
there are several elements that you need to know and also understand about writing a business plan because without them you really won’t have a good solid business plan when it comes to writing a business plan there are eight main components but
what we’re going to talk about it’s just a few of them the cover sheet the table context the executive summary the mission statement the marketing plan or strategy products or services plan or strategy the operations plan or strategy information on your business
the financial plan or strategy is the final one okay today we’re going to talk about some of these sections of a business plan but of course we’re not going to talk about all of them we just want to give you a good general idea about getting together writing a business plan and
what you need to do to get it going okay what we’re talking about today is a small business plan how to write a small business Quinn there are several things that you need to know that you definitely need to include into your small business plan first thing you need to include is a cover sheet on the cover sheet what you want to do is write the name of the company
I recommend that you put the word confidential in red that’s to let anyone who’s not supposed to be looking at this business plan know that it’s not directly for them under that go ahead and put the word business plan next you should write interested parties who should be contacted what that is are the people that are in the company the major officers in the company who need to be contacted to who would have all the information about this business plan for example if I was a lender these are the folks
that I would contact to ask about this business plan under that go ahead and write the name of the company name this should be smaller of course with the key contact person the address of the company the phone number the Internet address and any other contact information that will be used where the person that you were trying to get some sort of assistance from will be able to contact you next you should write you should have the section called the table of contents some of the main ingredients to a business plan are the executive summary the mission statement and the marketing plan go ahead and put those in your table context and then also put the information about these sections under it for example in the mission in the executive summary section go ahead at the company direction the company objectives the management team the product strategy production and delivery for the products you
Regardless if it’s large or small, retail or B2B, a business’s most critical component is its brand. In today’s incredibly competitive marketplace, having a strong brand message can set you apart from your rivals. Your brand is a pledge that you make to your customer. It’s vital to understand the importance of strategic branding to all businesses.
Consistent business lies in your current and future strategic branding efforts. Your message needs to be consistent to your product lines and audience. Deeper company presence can be established through branding and enhancing your website. By leveraging your brand for maximum benefit, you can establish and maintain a strong customer base.
Advertising online has become the primary method for some businesses. You can use social networking pages, websites and blog posts to make yourself easy to spot. You can also use video sites like YouTube to make yourself visible. Thanks to technology, even the smallest companies can promote themselves on a scale previously feasible for only the biggest brands.
A company’s brand is worth much more than its logo, trademark or slogan. When we talk about a brand, we are referring to a powerful symbol that represents your values, actions, ethics, work culture and results. Over the past ten years, technological advances have made it much easier for small companies to establish their brand and communicate it to a wide audience. With the explosion of social media outlets and the vast reach of the web, it just doesn’t cost a lot of cash to effectively brand a small business.
You can cultivate a trusting relationship with your target market when you have a very strong brand. This could mean a greater, more positive response to your advertising, social media posts, and newsletters. Customers who connect with your brand come to trust your company and realize that reviewing your product offerings and reading your communications is usually a smart use of their time.
Unless your brand is sincere and trustworthy, it is not likely to yield much attention. If your company is trying to position itself as a real honest and ethical establishment in its marketing campaigns, using pirated software will yield the opposite result. Keep your business’s culture, values, plans, and actions in line with the image you want to portray.
You need to know your customers and prospects, specifically their needs and wants, if you need to be successful at strategic branding. You do this by integrating your brand techniques whenever there is undoubtedly an opportunity for public contact. A company’s brand identity exists within the minds and hearts of its current and prospective customers. The bottom line is that your brand is really the sum total of your customers’ experiences and perceptions, and you must do your best to influence their opinions for the better.
it’s really important for small business owners to understand their personal financial situation and then also develop a financial plan to help them reach all their different financial goals that they have for themselves some tips I like to offer my clients are know your current financial situation
what I mean by this is just know your income your expenses know how many assets you have no your liabilities know all your different insurance coverage just know everything going on today in your personal financial situation you won’t really just want to take inventory
up at all then you want to determine your different financial goals so you want to break this up into short term goals medium-term goals and long-term goals that will help you kind of stay more motivated along the way and also plan more strategically with your money for each one of those goals then you want to save for those goals so it’s really important as a business owner that you continue to save for all your different financial goals outside of the business some common examples would be let’s say
you want to travel in a year you want to travel the world you know you want to be able to save for that you want to buy a home or a second home you want to send your kids through college you want to retire at a certain age so there’s lots of different financial goals that you want to plan for and then be able to save on a regular basis and the last one would be just live within your means this will help you save for your financial goals but as business owners our lives are really complex and you know again we just want to know what our personal financial situation is we want to know our cash inflow and outflow and make sure we can save and live within our means in order to provide a better financial future for ourselves and our businesses even though it can be time-consuming understanding your personal financial plan and goals can actually really help your business strategically it will help carry your business forward grow it to the level that it needs to grow to in order to support your personal financial situation you