E-commerce websites are equally important for established brands as more and more people opt for click and buy within the comfort of their homes. E-commerce can be a rewarding venture, but it is not something that is often sold as something you delve into with little investment and earn money overnight. When implemented correctly, e-commerce is often quicker, cheaper and much more convenient compared to the traditional methods of trading goods and solutions.
Rely on enforcing the best practices in the industry with your e-commerce site and you will unquestionably gain a huge upper hand compared to the millions of sites that are built left hoping to bring traffic and sales. There are numerous expert e-commerce providers who can help you achieve your brand’s goal with a transactional e-commerce websites. Also, it creates brand equity and plays the primary role in the promotion of merchandise or services provided by the companies.
Some e-commerce platforms only offer this feature for an extra premium. Some the e-commerce platforms usually do not incorporate a blog as a general characteristic. You’re forced to either pay an additional premium or use a secondary blogging platform which might not replicate the precise branding or navigation of your internet shop. With some e-commerce platforms do not have any solution to over-ride this or must pay extra to get this feature.
If you like to set up your eCommerce website in various languages then Additionally, this is a chance. Providing your visitors using a simple method of sharing your on-line content is a fundamental feature to assist your on-line marketing and expose your products to prospective customers who aren’t already well-informed about your brand. Opening a web-based store is among the quickest and arguably among the best options that entrepreneurs have for launching a start-up. These assist in attaining the top business solutions.
The limitations of your store-builder program or content management system, this name might automatically generate the title of the product page, the page URL along with the name of the item in your website’s navigation, which are all vital for search engine discovery. For this particular reason, I consider it essential your e-commerce store carries a fully-integrated blog which can be found on the identical domain name as your primary website. I’d strongly urge you never to think about using a domain name that’s not exclusive to your company and registered in your name, as this often devalues the brand. For example, opt for blog.mycompany.com instead of mycompany.someothersite.com
You need to select your eCommerce package or CMS based on your specific requirements. For example, you might just need a simple PayPal button if you only sell a single product or SKU. If you have multiple products or variations, you will need a platform that can incorporate this.
Let us look at an example of a well laid out e-commerce website. A jewellery store sells a lot of products which can be arranged into categories such as Rings, which can be further classified as Men’s Rings, Womens Rings, engagement rings and so on. The individual products can then also be sorted by types such as different metals, example gold rings, or further into men’s gold rings, women’s gold rings and so on. The products can have multiple sizes which the customer can then choose, etc. Other categories could include bracelets which can have subcategories such as men’s bracelets, women’s bracelets and so on.
hey everyone Jeff Dempsey here with more video production basics this time we’re talking about planning and why you should plan your shoots planning
your video before you shoot really helps produce the best video possible this is true whether it’s your first video or you consider yourself an expert planning makes everything go more smoothly and it really doesn’t take a lot of time to do first consider your content and
your intended audience all the content should be relevant to your intended audience which in most cases will be your customer refine your content so the audience understand your message or concept the script is the most important part of the video so make it good
when planning the shoot create an outline or even a full scrip to use as a guide during the shoot whoever’s going to be on the camera or on-camera talent will need to review the script ahead of time and be completely familiar with it before you shoot next when and where will you shoot your video planning the basic logistics of the shoot helps with the efficiency of reproduction and greatly affects how the end product looks whenever you shoot there are three things to think about
when choosing the right location one is there an object you want in your video are the things you want in your shot like a logo text or something you talked about in the video you can make room for it next to you in the shot or have it in the background too is there a lot of noise that might interfere with your video if there are people working and making noise in that location you might plan
your shoot for a time when they’re not working like a lunch break or ask if they can take a break while you shoot or at least keep noise to a minimum the third factor to consider in choosing your location is the lighting if you don’t have a lighting kit you have to rely on available light so either way we go into more detail on this and our lighting basics video if you’re talking about a specific product or service
you’ll need a video of that specific product or service to display that product or service for example if you want to talk about quick bumper repair in your video you should show a technician repairing a bumper quickly we call these shots b-roll you’ll finally greatly enhance as a video to show up close up of the product or service that is in the subject of the video as
you think of the shot you might need write them down on the shot list that you can refer to when you’re on your shoot this way you don’t forget to get video of that if you take a systematic approach of planning and pre-production you’ll find the video shoot goes much smoother and editing will be much easier as a result thanks for watching video basics
Good business owners make certain that their business reviews and ratings websites are up-to-date and carefully maintained. Make sure to watch out for new trends and implement changes that will be more efficient. Keeping your site fresh is not hard if you follow the few general rules we provide.
Professional appearance and ease of use are definitely the hallmarks of a successful, well-designed business reviews and ratings website. When it’s about the substance of a website, it needs to be alluring and accessible, while the navigation should be direct and uncomplicated. If your webpage lacks appeal, it may alienate visitors, who likely will not return. Whether you’re looking to launch a new site or upgrade an existing one, do some web surfing and see how your rivals and leaders in your industry attract and engage new customers.
You should invest as much time and energy as you can to turn your business reviews and ratings website into something beautiful. Enhance your site when required in the wake of taking an ideal opportunity to view it from every single distinctive perspective. It can be entirely overpowering to keep up a site and it isn’t a simple undertaking. A great website is viewed by many people as a work of art, so do plan on giving yours the attention it needs.
Not only do the flourishing business reviews and ratings websites add new subscribers to grow but additionally they gather and add new e-mail addresses. When a new potential customer signs up for your subscription service, you should gather as much contact info as possible to boost future sales. E-mail marketing has been a staple for many thriving websites. If you could, ensure you put an e-mail opt-in form on every landing page on your webpage.
You need a slick, professional business reviews and ratings website to be competitive in today’s business world, so give some thought to working with a talented designer who can make that happen. Ensure that they have a detailed plan of what you want the site to be. Reviewing the mock-up will enable you to request changes early enough that there ought to be no additional costs. Examining a website designer’s online portfolio is a must.
Do a little research by checking out the business reviews and ratings websites of leading companies in your industry to see what kind of content they’re providing. To gain positive attention from others, be sure to write using your own personal flair. You’ll need to generate a fair amount of new content frequently if you want your website to be noticed by search engines. If needed, you could use professional writers that are accessible online.
Behind every successful retail store, you are going to find lots of happy customers. If your customers end up unhappy, they may cease buying from you and provide your retail company business a bad name. If you provide top quality results your customers will surely reward you with positive reviews. Here are some of the most effective approaches to keep your current customers happy and discover new ones.
When interacting with the public you will need to have a positive standpoint at all times, whether you’re the owner of a retail store or a worker. You need to have every buyer that comes through your door to feel relaxed and treasured. Be certain to devote adequate training and on-the-job coaching time to customer interaction skills. Clients will get the message out about your retail company when they have had an exceptional involvement with you, which is crucial in building up your retail company business.
Consider your options before you employee someone new to work in your retail retail store business. The time to ensure your employees have the right qualifications and credentials to carry out their duties is before you employee them, not after. Even though you employee well-qualified people, they’ll still need thorough training in the specific tasks their new positions entail. The quality and capabilities of your employees is a significant factor in your company’s overall performance.
The most lucrative businesses have a tendency to be those that offer premium products and services. Offering a higher quality product and superior service will increase your sales and provide your retail retail store business extra revenue. Customer referrals become more common when you’ve given your customers a transaction experience that they feel is well above average. Aiming to be the very best in your industry is a surefire formula for success.
One of the results that can take place when too many risks are taken is failure. Even financially sound businesses can find themselves in the red after the owners take enormous risks. Minimize your risk whenever possible, as larger risks are more likely to sink your retail retail store business. Keep you company safe and lucrative by always conducting a reliable assessment of the major risks every time you have to make a big decision.
What keeps customers coming back to do retail retail store business with you again and again is outstanding customer service. You must invest your efforts in constantly pleasing your customers or they’ll go to other places. When introducing new services, be sure that they conform to the exceptionally high standards you’ve established; this can keep your loyal customers happy. You need to beat the competition in terms of customer service as well as product quality.
there are several elements that you need to know and also understand about writing a business plan because without them you really won’t have a good solid business plan when it comes to writing a business plan there are eight main components but
what we’re going to talk about it’s just a few of them the cover sheet the table context the executive summary the mission statement the marketing plan or strategy products or services plan or strategy the operations plan or strategy information on your business
the financial plan or strategy is the final one okay today we’re going to talk about some of these sections of a business plan but of course we’re not going to talk about all of them we just want to give you a good general idea about getting together writing a business plan and
what you need to do to get it going okay what we’re talking about today is a small business plan how to write a small business Quinn there are several things that you need to know that you definitely need to include into your small business plan first thing you need to include is a cover sheet on the cover sheet what you want to do is write the name of the company
I recommend that you put the word confidential in red that’s to let anyone who’s not supposed to be looking at this business plan know that it’s not directly for them under that go ahead and put the word business plan next you should write interested parties who should be contacted what that is are the people that are in the company the major officers in the company who need to be contacted to who would have all the information about this business plan for example if I was a lender these are the folks
that I would contact to ask about this business plan under that go ahead and write the name of the company name this should be smaller of course with the key contact person the address of the company the phone number the Internet address and any other contact information that will be used where the person that you were trying to get some sort of assistance from will be able to contact you next you should write you should have the section called the table of contents some of the main ingredients to a business plan are the executive summary the mission statement and the marketing plan go ahead and put those in your table context and then also put the information about these sections under it for example in the mission in the executive summary section go ahead at the company direction the company objectives the management team the product strategy production and delivery for the products you
Regardless if it’s large or small, retail or B2B, a business’s most critical component is its brand. In today’s incredibly competitive marketplace, having a strong brand message can set you apart from your rivals. Your brand is a pledge that you make to your customer. It’s vital to understand the importance of strategic branding to all businesses.
Consistent business lies in your current and future strategic branding efforts. Your message needs to be consistent to your product lines and audience. Deeper company presence can be established through branding and enhancing your website. By leveraging your brand for maximum benefit, you can establish and maintain a strong customer base.
Advertising online has become the primary method for some businesses. You can use social networking pages, websites and blog posts to make yourself easy to spot. You can also use video sites like YouTube to make yourself visible. Thanks to technology, even the smallest companies can promote themselves on a scale previously feasible for only the biggest brands.
A company’s brand is worth much more than its logo, trademark or slogan. When we talk about a brand, we are referring to a powerful symbol that represents your values, actions, ethics, work culture and results. Over the past ten years, technological advances have made it much easier for small companies to establish their brand and communicate it to a wide audience. With the explosion of social media outlets and the vast reach of the web, it just doesn’t cost a lot of cash to effectively brand a small business.
You can cultivate a trusting relationship with your target market when you have a very strong brand. This could mean a greater, more positive response to your advertising, social media posts, and newsletters. Customers who connect with your brand come to trust your company and realize that reviewing your product offerings and reading your communications is usually a smart use of their time.
Unless your brand is sincere and trustworthy, it is not likely to yield much attention. If your company is trying to position itself as a real honest and ethical establishment in its marketing campaigns, using pirated software will yield the opposite result. Keep your business’s culture, values, plans, and actions in line with the image you want to portray.
You need to know your customers and prospects, specifically their needs and wants, if you need to be successful at strategic branding. You do this by integrating your brand techniques whenever there is undoubtedly an opportunity for public contact. A company’s brand identity exists within the minds and hearts of its current and prospective customers. The bottom line is that your brand is really the sum total of your customers’ experiences and perceptions, and you must do your best to influence their opinions for the better.
it’s really important for small business owners to understand their personal financial situation and then also develop a financial plan to help them reach all their different financial goals that they have for themselves some tips I like to offer my clients are know your current financial situation
what I mean by this is just know your income your expenses know how many assets you have no your liabilities know all your different insurance coverage just know everything going on today in your personal financial situation you won’t really just want to take inventory
up at all then you want to determine your different financial goals so you want to break this up into short term goals medium-term goals and long-term goals that will help you kind of stay more motivated along the way and also plan more strategically with your money for each one of those goals then you want to save for those goals so it’s really important as a business owner that you continue to save for all your different financial goals outside of the business some common examples would be let’s say
you want to travel in a year you want to travel the world you know you want to be able to save for that you want to buy a home or a second home you want to send your kids through college you want to retire at a certain age so there’s lots of different financial goals that you want to plan for and then be able to save on a regular basis and the last one would be just live within your means this will help you save for your financial goals but as business owners our lives are really complex and you know again we just want to know what our personal financial situation is we want to know our cash inflow and outflow and make sure we can save and live within our means in order to provide a better financial future for ourselves and our businesses even though it can be time-consuming understanding your personal financial plan and goals can actually really help your business strategically it will help carry your business forward grow it to the level that it needs to grow to in order to support your personal financial situation you
here at comm Bank we want your business to be successful to be something you’re proud of no one wants any small business to fail but sometimes they do and often it’s thanks to insufficient planning and funding this is why creating a viable and comprehensive financial plan is essential
for you and your business here are five easy steps to get you started with your financial plan tip 1 calculate your business setup costs these include accounting fees registrations and licenses equipment and fit-out and initial working capital it’s important you compare these overall costs so
you can work out how much money you’ll need to borrow to start your business tip 2 forecast your sales and expenses to do this compare potential sales revenue to costs of goods sold and fixed costs of doing business also calculate likely margins and put
your pricing model to the test forecast for the next 12 months to give you the confidence that your finances will be working in your favor tip 3 forecast your cash flow as this is a vital component of any financial plan new businesses often need cash to build the capacity necessary to service customers and customers could be slow to pay this could result in a cash flow gap and leave
you vulnerable if you’re not prepared tip 4 forecast your balance sheets this should be a snapshot of what your business will look like after 12 months place this on the purchases anticipated in your setup costs and the results of your profit and loss forecast tip 5 calculate your break-even point this is simply the point at which your revenue exactly covers your expenses so it’s important you work out how many sales you need to make to break-even and there you have it a business financial plan get started on yours today
in this brief video I’m going to give you some free tips on how to create your business plan if you’re watching this video chances are good that
you’re having trouble writing your business plan don’t worry lots of people get stuck simply because they haven’t written a business plan before and therefore they don’t know what to include my name is Dave Levinsky I’m a business plan expert and
I created this video to help you out since 1999 my company grow think has created more than two thousand business plans and these business plans have helped our clients raise more than 1 billion dollars from investors and lenders in other words I know a thing or two about how to create business plans and that’s why I want to share some free business plan advice with you right now specifically I want to give you my business
plan outline that I’ve been using with success for more than 10 years so you might want to write this down so get a pen and paper and definitely you might want to write this down here are the 10 sections that you should include in your business plan the first section is your executive summary which is essentially the introduction to your business plan then the next section is your company analysis which gives a little more background next up is your industry analysis where you talk about your market and trends the fourth section of your business plan is your customer analysis
where you go more in depth about your target market the fifth section is your competitive analysis where you provide an analysis of your competition including what differentiates you from your competitors the sixth section is your marketing plan where you lay out your marketing strategy the seventh section of your business plan is your operations plan where you explain how you actually run or will run your business the next section the management team is where you provide bios of your team the ninth section is your financial plan where you give financial forecasts and finally the tenth and last section of your business plan is your appendix where you provide any additional supporting information so now that you have my business plan outline you know all ten sections to include and the next step is for you to complete these ten sections but you may want guidance on exactly what to write in each section of your business plan and to help you out I’ve created a free business plan template which provides tips and advice for all ten sections to download your FREE business plan template go to this website right now WW 3bp template com once again ww3 BP template com thanks and have a great day
finding the money to start a small business is one of the toughest challenges in entrepreneurial face will tell you the most common sources of capital in today’s small business report certainly funding for
small businesses is an age-old problem and challenge for small business owners mark hogan president of small business at Bank of America breaks down the sources of funding into three categories the first is personal capital
I’m talking about things like personal savings friends family relatives that are willing to invest in the company that’s also sometimes called love money it’s not easy to attract investors to a start-up but people you know might share your confidence and give
you a shot the next most common source of funding is consumer credit the most common forms certainly could be credit cards could be home equity loans or could be mortgages you know basically using a consumer product to fund a business and the last place a small business owner often looks for money the third category is business credit alone in the name of the business most likely backed by a personal endorsement as well this can include a business credit card which acts much like a consumer credit card only it’s in the name of the business eventually as the company grows that category might also include a business line of credit for a business loan for SM small viscom I’m Colleen today’s
So you’ve decided to go after an investment from that angel or VC firm and you’re about to give your first pitch. This is your big chance to get the cash you need to power ahead towards your goal, so make sure you’re well prepped and can nail it.
Having witnessed a number of entrepreneurs pitch to VCs and angels and then having been involved in the decision about whether or not to fund, I can tell you there are some basics you need to nail if you want to get funded, no matter what your business is.
FIrst up, get to the point. If you’ve been talking for 5 minutes and I still don’t know what the heck your business does and how you make money, that’s a problem. Investors see pitch after pitch after pitch so they’re not interested in the fluff. We want to know what you do, how you do it, and why you’re so much better than everyone else that the customers will flock to you instead of your competition.
And while we’re on that topic – do not say you have no competition. There is no such thing as a company with no competition unless your idea is horrendous. If you say you have no competition it means you either haven’t done your research, don’t understand the competitive landscape, are straight up lying, or you’re trying to sell something that nobody wants.
Even if you have a brand new product you still have competition – whoever invented the microwave had to compete with conventional and toaster ovens, The first cell phones competed with pagers and house phones. You still have competition even if your product is incredibly unique, so make sure you know who you are and how you will convince customers that you’re a better choice.
You also need to know the workings of your business and your business plan inside and out. Be prepared to answer tough questions and make sure you can justify any of the numbers that you put in your pro formas. If an investor asks you how you intend to get those 1,000 customers that you predicted in the first month, you’d better have an explanation for it and its accompanying expense in your financials.
Plus, be prepared to justify why your team is the team to do it. Experienced investors know that great ideas are a dime a dozen, it’s the execution that will make or break you – so they want to know why you and your team are in charge and what you bring to the table. Dead weight is a red flag, so don’t stack your c-suite with people that don’t deserve to be there. Finally, try to remember to be likable. You don’t need to get a standing ovation, but these investors are going to be tied to you if they invest and if they can’t stand to be in the same room with you, they’re more than likely going to pass. Don’t do a stand-up routine, but remember to be yourself, don’t get defensive if they give criticism or ask tough questions, and make them see that you’re a person who is smart, reliable, open to guidance, and one of the hardest workers on the planet.